The Joovv Difference

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We created Joovv to help people thrive and live their best lives. Our mission is to harness the power of light and innovation to make people stronger, more balanced, happier, and ultimately healthier. How do we do that? In this article, we’ll explain the Joovv Difference: the factors that elevate Joovv above other light therapy brands and make our devices worth your time and investment.

One of those factors is that we listen to our customers: we’re always looking for ways to make your light therapy experience better and we build upon your feedback. We believe our products should deliver superior results, and also deliver the best customer experience possible.

Here’s what makes Joovv different from every other light therapy brand:

Light Therapy That’s Designed and Engineered for You

Since we founded Joovv, we’ve been designing and engineering light therapy devices to optimize human health. To do that, we think light therapy needs to fit into your lifestyle. We want Joovv devices and healthy light to be accessible for anyone and everyone, in the comfort of your home.

Since our first line of devices (we’re on our 3rd generation, for those keeping count), we’ve focused on creating the most comfortable and beneficial light therapy sessions. Our patented modular design was created to optimize in-home treatments, with powerful, full body exposure as the ultimate goal. To keep improving, we’re always researching better ways to deliver light, and we always listen to our customers. Every generation of Joovv device incorporates user feedback. Our current devices have been re-engineered from the inside and out so the frame is lighter, the power output is greater, and the optic lenses are improved. Now, you can stand up to 24 inches away from the device and still experience the same Joovv benefits. No other competing device can compare. See comparison below:

Joovv Believes in Transparency and Honesty

We strive for transparency in everything we do, and we stand by the quality of our devices. The components that make up our devices are UL-listed whenever possible, or contain a 3rd party verification, which ensures their safety and longevity under normal wear and tear. That’s coming from Underwriter Laboratories, a safety organization that’s been around for over a century and sets the standard for new products. 

Unfortunately, many other light therapy companies don’t share our belief in transparency and honesty. Too many brands provide misleading data or simply don’t understand how to explain their equipment in the context of industry standards. Marketing claims are no substitute for quality products. At Joovv, we put in the work to make the best devices, and we’re always ready to show you how it’s done. That’s why we require verification of all parts and manufacturing processes by independent third-party suppliers and labs. You shouldn’t settle for anything less with a health product.

Joovv Devices Pass Strict Certification Requirements

The current generation of Joovv devices (Solo 3.0, Mini 3.0, and Go 2.0) have been designed and built following Medical Devices standards. All Joovv devices are independently certified and conform to technical standards put forth by the International Electrotechnical Commission (UL STD IEC 60601-1 specifically). 

For added transparency, Joovv’s devices also now carry an ETL safety mark, which is proof of compliance to North American safety standards.

Joovv Insists on Quality Assurance

Joovv complies with Good Manufacturing Practices (GMP) under ISO 13485, which is an internationally recognized standard for organizations involved in the medical device industry. Each Joovv device is independently verified and validated before final packaging to meet light output requirements and safety standards.

Joovv’s Passion for Light Therapy and Better Health

Joovv was born from a burning desire to balance the body and improve everyday health and wellness. We started by designing a light therapy system for our families and friends, and have grown by bringing the same commitment to our customers and the public. We do this with a dedication to innovation and research, and by listening to our customers.

In the last few years, Joovv has gone beyond just manufacturing great light therapy products. Now we’re actively participating in clinical research to learn more about light and bring those discoveries to you. 

Educating the Public About Light

Joovv is committed to educating consumers about light and natural health. Wavelengths of light are complex, and their effects on human cellular function require an explanation about human biology. We think it’s important to explain the science behind light therapy and demystify the process. Joovv prioritizes education and learning more than any other light therapy brand. We’ve created an entire library of articles about light therapy science to help consumers understand these concepts, and how they relate to their daily lives.

Conclusion: Joovv Makes Quality Light Therapy Products Specifically Designed for You

Joovv’s ultimate goal is to help you live a healthier, more balanced life through the use of world-class light therapy products. We do this by researching, listening, and learning. If you’ve been a customer, thank you for your trust. If you’re considering Joovv, we’re here to help make your light therapy experience great.

If you have questions, you can always feel free to email us at We look forward to hearing from you, and helping you live your best life!