Our Story

Learn how—and why—we began our journey with Joovv.

The Origin Story

It all started in a spa.

Before Joovv was a thing, eventual cofounders Melissa and Liz purchased red light therapy packages and noticed some dramatic results with skin troubles like eczema, age spots, and stretch marks. But they learned quickly that the key to red light therapy is consistency, which can be tough—and expensive—when you have to visit a facility 4-5 times per week.

Because of those challenges, Melissa decided to experiment with at-home red light therapy, but found that many of the standard devices on the market were too small or underpowered. So she asked her husband, Justin, an engineer, to try his hand at building a better light therapy device—something strong enough to deliver clinical-level results, but easy enough to use at home.

Liz and her husband, Scott, brought their marketing expertise to the table and together—along with Justin and Melissa—started researching the science behind photobiomodulation, the technical term for light therapy. The goal: pinpoint exactly how it generates such amazing health benefits. Over the course of several months, they discovered that a truly effective light therapy device needs to deliver a specific range of therapeutic wavelengths along with the right amount of power.

This kind of product—a full-body device with medical-grade power—didn’t exist. So the four founders decided it was time to bring Joovv to life!

And after months of more research and failed prototypes, the first Joovv was born. The initial response was overwhelming—it was clear that lots of people in the health and fitness world had been waiting for an effective light therapy device they could use whenever they’d like.

The New Joovv

We always knew Joovv could be even better—and now it is. We listened to feedback from those original customers and continued educating ourselves on the science of light therapy. With the ability to easily link multiple units plus nearly unlimited ways to mount your device, the completely redesigned Joovv makes it even easier to build the ideal light therapy system for your individual goals.

Joovv has come a long way—but the journey isn’t over yet. Melissa says it best: “We couldn’t be more excited to see what the future holds for Joovv and the customers we serve!”

Our Founders

Learn more about the people who brought Joovv to life.

Elizabeth Nelson


Vibrant and passionate are the two words we would use to describe Elizabeth. Her uncanny creativity and keen eye for detail makes her the perfect fit to oversee all of our creative efforts. Elizabeth's passions flow seamlessly into all areas of health and wellness, as she is always curious to discover ways to live life to the fullest!

Melissa Strahan


Melissa is the heart of Joovv. Her desire to connect and love on each of our customers is something that makes her truly special and the reason why she thrives as head of our relationships team. The two words we would use to describe Melissa are compassionate and resourceful. She has overcome many health issues and loves sharing the wealth of insight she has gained along the way!

Scott Nelson


Scott is the impetus, power, and energy that set Joovv in motion. As head of commercialization, his ability to metabolize information quickly makes him an irreplaceable asset. The two words we would use to describe Scott are efficient and personable. Prior to cofounding Joovv, he spent his entire professional career in leadership positions with some of the largest medical device companies in the world, including Medtronic, Covidien, Boston Scientific, and C.R. Bard.

Justin Strahan


Not just any man can take his wife's dream and make it a reality. This is just one of the reasons why Justin is so special. Justin's affinity for process and extreme attention to detail is why we are lucky to have him as head of R&D. The two words we would to describe Justin are intuitive and thorough. Prior to inventing and developing the Joovv, he spent his career as an engineer managing design and development teams.

Optimized for Results

We designed Joovv to be the most effective light therapy device on the market.

Powerful Joovv red light therapy

Definitive Power

Keep treatment times short with clinical-grade irradiance.

Joovv red light therapy modular design

Patented Modular Design

Build a full-body system now, or over time.

Joovv red light therapy FDA approved

Safety & Quality

Every Joovv is registered as a class II medical device.

Next-Level Light Therapy

Discover the science of light therapy and how it can help you reach your health & fitness goals.*

Learn More

Look young. Feel good. Be healthy. Stay connected.

Join thousands of others on their journey to better health.