Family Founded. Innovation Driven.
We’re a family-founded company built on the belief that balance is essential to better health and wellness.
Just like nutrition and exercise, red and near infrared light play a vital role in human health. But modern indoor lifestyles have increasingly disconnected people from one of the body’s most important natural inputs.
That’s why Joovv was created to help bring the power of light back into everyday life through thoughtfully engineered wellness solutions for both home and commercial use.
Innovation Through the Years
Joovv Original Series
2016First at-home full-body red and near-infrared light therapy panel system (Solo, Mini, Max)
Gen 2.0 Modular Series
2018Introduced modular, expandable full-body light therapy system with improved power and wavelength control.
Joovv Go
2019Introduced portable handheld red and near-infrared light therapy device.
Gen 3.0 Modular Series
2020Advanced modular system with enhanced performance, new treatment modes (Recovery+, Ambient), upgraded accessories, and medical-grade safety certifications
Joovv Go 2.0
2020Upgraded handheld device with dual-chip LEDs, enhanced output, new treatment modes, and medical-grade safety certifications.
Our Approach to Design and Manufacturing
We Own What We Sell
Nothing we build is white-labeled or off-the-shelf. Every Joovv device is designed and engineered in-house to meet rigorous medical-grade standards, with full oversight from concept to certification.
In-House Design & Engineering
Every Joovv device is designed and engineered in-house, built to meet rigorous medical-grade specifications.
Manufactured to Our Standards
We partner with exceptional manufacturers who build to Joovv specifications and meet strict regulatory requirements for quality and safety.
Owned Tooling
We invest in and own our tooling to ensure precision, consistency, and control across every unit we produce.
Built for Safety and Performance
This level of control allows us to create devices that are reliable, consistent, and built to perform.
Independently Tested. Medical-Grade Verified.
Independent verification of quality and safety is central to how we build at Joovv. That's why we work with accredited third-party laboratories, like Intertek, to validate that our devices meet rigorous medical electrical safety and performance standards.
Every Joovv device is independently tested to standards such as IEC 60601-1-11, helping ensure safe use in real-world, non-clinical home environments while providing trusted validation beyond marketing claims.
Backed by Science. Guided by Experts.
We focus on clinically studied wavelengths 660nm and 850nm rather than chasing trends like “highest irradiance” or unnecessary wavelength stacking. Every decision is grounded in peer-reviewed research.
Prof M.R. Hamblin (Ph.D.) was the Principal Investigator at the Wellman Center for Photomedicine at Massachusetts General Hospital, an Associate Professor of Dermatology at Harvard Medical School, and is a member of the affiliated faculty of the Harvard-MIT Division of Health Science and Technology.
Dr. Cleber is a physiotherapist and a Specialist in Exercise Physiology (UFSCar), with a Master's degree in Biotechnology (UFSCar), PhD in Biotechnology (UFSCar). He completed internships at the University of Waterloos and Harvard Medical School.
50+ Combined years of experience
500+ Combined peer-reviewed articles
