William Strahan

What's Wrong with the Fitness Industry, the Surprising Power of Sprinting, and How to Level Up Your All-Round Game: Joovv AMA with Obi Obadike

Joovv AMA with Obi Obadike

Many of us dream of reaching our maximum fitness potential, a goal that too often seems out of reach.  There is an endless amount of workout programs and diets promising to deliver the ultimate results.  But how do you know who and what to trust?  Well, to start with, it's always a good idea to follow someone with credentials, someone whose accomplishments speak for themselves.  Someone like Obi Obadike.

Obi is one of the most influential fitness and nutrition experts in the world.  He has received national recognition as a celebrity fitness and nutrition expert - and his Ultimate Fat Loss System and Perfect Anatomy Fitness Solutions have helped people all over the world attain their maximum fitness potential.  He is currently the co-host of Lifestyle Magazine, an award-winning health TV show.  Obi also co-hosted a fitness reality competition show on Spike TV called Sweat Inc. alongside Jillian Michaels and Randy Hetrick.  He has been featured in over 50 fitness magazines including Shape Magazine, Muscle and Performance, Men’s Fitness, and BodyBuilding.com.  In 2012, he was theBodyBuilding.com Writer Of The year, and in 2014, he was metrically recognized as the 6th most influential fitness expert on the web by Dr. Oz’s Sharecare.com.  In 2016, AskMen.com named him one of the top 50 fittest men in the world.  He has a huge diet and exercise book that he is co-authoring with Morris Chestnut, which is scheduled to come out in all of the major bookstores nationally.  They have already been pre-booked as guests on 5 of the biggest and most popular national TV platforms in the country.

As you can imagine, we were honored when Obi agreed to participate in a Joovv AMA.  So without further ado, here are his answers to your questions…

What's one thing you believe that almost nobody else does?

I think people in the fitness industry focus more on flash than substance and content.  We are in a fitness industry where anybody that owns a social media account is a now fitness expert.  And then when you look at the credibility and credentials of most of these individuals, there is not much there.  I think it’s a rarity to see people whose first objective is to educate versus simply being famous on social media.  While at the same time, posting narcissistic images every single day with no educational objective to help anybody.

What is the one fitness activity that you hate doing the most, but yields the best results?  

A lot of times, I am not a fan of high intensity 3- to 4-mile runs.  But they yield great results in terms of burning fat, especially if you do this at a pretty good intensity.  And there is nothing like pushing yourself endurance-wise when you can’t go anymore, but you mentally gut it out.

I’ve been consistently working out at the gym for a few months now, but I am having trouble staying motivated.  Can you offer up a few recommendations to help me overcome this hurdle?

The first tip I would say is be patient because you can’t build the Rock of Gibraltar overnight.  The second tip I would say is to change up your diet and exercise program if you have hit a hurdle and plateau.  I think it is important to change up your program every 6 weeks or so to avoid fitness plateaus.

Have you used red light therapy?  If so, what type of results did you experience?

I’ve never used red light therapy before.

Your 8-pack abs are legendary.  What is the most effective exercise to attain those types of abs.

Sprinting is a great exercise for your abs.  Every time you lift your leg in the air, you are working your core.  In fact, I would say sprinting has to be without a doubt one of the best ab exercises you can do by far.

I want to level-up my all-around game in terms of fitness.  Can you recommend 2-3 things I should do right now?

Your all around fitness game should encompass endurance, strength, speed, quickness, functional movement, and functional strength.  I would incorporate more functional training such as jumping over a bench, vertical jumps, lateral movements (such as suicides), and speed stuff such as 40-yard and 100-yard sprints.  Endurance stuff such as 3- to 4-mile runs a couple of days a week.  I think incorporating all of those along with what you do in the weight room will make you an all-around fitness enthusiast.

What person(s) of influence are you closely following right now?

I am not closely following anybody in terms of influence.  But I am inspired by unique stories of individuals that started from nothing and overcame a whole lot to be very successful.  I think the people that I am inspired by are some of the most influential people in the world - Muhammad Ali, Nelson Mandela, former President Barack Obama, Oprah Winfrey, etc.

If you could put a billboard anywhere, what would it say and where would you put it?

I would have a billboard in the some of the poorest 3rd world countries and it would say:

“Let’s do what we can to help one another so nobody is struggling in this country or continent."


Thanks for submitting your questions for Obi!  And thanks again to Obi Obadike for being a part of the Joovv AMA family!  Also, don't forget to check out Obi's Perfect Anatomy Online Training Program when you get a chance.  It has helped people all across the world attain their fitness goals.  We've included a teaser for his program below.  

If you missed the chance to submit your question for this AMA, stay tuned for the next one.  We'll let you know in advance on Facebook, Instagram, and Twitter.

Obi's Perfect Anatomy Training Program

Joovv light therapy products are indicated for use in the relief of muscle and joint pain, including arthritis and muscle spasm pain, and increasing of blood circulation, and relaxation of muscles. The information provided in this article is for educational purposes only and is not intended to support the safety or effectiveness of Joovv devices, or diagnose, treat, cure, or prevent any disease. It's not a substitute for a face-to-face consultation with your healthcare provider, and should not be construed as medical advice.

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